The Brüning Group is expanding into the Chinese market: our strategic partnership with the Melchers Group lays the foundation for direct market access and sustainable growth in one of the world’s largest markets for roundwood. China offers enormous potential for timber imports and presents opportunities to strengthen our local presence.
STRATEGIC PARTNERSHIP FOR THE CHINESE ROUNDWOOD MARKET
Through our partnership with the Melchers Group, our sustainable roundwood solutions benefit from in-depth market knowledge and reliable distribution structures thanks to an established network in Greater China. “Entering the Chinese market is a crucial step in our global strategy, and Melchers is our ideal partner. Their profound understanding of the Chinese market and comprehensive channel layout can help us quickly overcome geographical and market barriers. In the future, we will introduce diversified sustainable wood solutions to Greater China through Melchers’ platform, and contribute to the sustainable development of local industries,” explains Maximilian Rehder, Head of the Unit Roundwood at the Brüning Group.
Emma Wang will be responsible for the operational management of the project on site: “With more than 20 years of experience in the international roundwood trade, I will be directly involved in market development at the customer interface. I look forward to working with the Brüning Group team to drive forward direct market development in Greater China,” she explains.
SUSTAINABLE ADDED VALUE IN CHINA
Our cooperation with the Melchers Group lays the groundwork for a long-term presence in the Chinese market. It allows us to manage trade relationships efficiently, precisely meet requirements, and strengthen our position in a growing market environment. At the same time, it highlights our companies’ shared commitment to international sustainability in forestry.